The Inbounds 5 with Krisztian Palfy (N.Rich): Account-based Marketing - the secret of success

The Inbounds 5 with Krisztian Palfy (N.Rich): Account-based Marketing - the secret of success

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The Inbounds is an online series, hosted by Limacon, that gathers HubSpot professionals from all around the world to discuss the cutting-edge trends in the fields of marketing, sales, and digitalization. For our 5th episode, we welcomed Krisztian Palfy – Senior Director of Channel and Partner Sales at N.Rich.

What we discussed:

  • What is account-based marketing and how to involve the marketing and sales taems wto allihn and work together
  • Why accoout-based marketing is a great alternative for B2B businesses to create personalized buying experiences for a select set of high-value companies.
  • Why 87% of marketers say ABM initiatives outperform other marketing investments.
  • How to build your ABM succes through great offerings, digitalized customer journey and data-based insights
  • How to do account-based marketing on Linkedin
  • When to use speicialized ABM platforms
  • How much should you invest in ABM
  • What is N.Rich and how it affects ABM results and ROI in the B2B segment.

Krisztian Palfy

Krisztian Palfy

Senior Director of Channel and Partner Sales at N.Rich

Krisztian is the Senior Director of channel and partner sales at N.Rich, the leading European SaaS ABM platform. He has years of experience working in the marketing technology field and he has hands-on experience working with large companies' B2B enterprise marketing stack.

His job is his passion and he does it with a commitment to success and a drive to help people get the most out of their digital marketing and ABM efforts. His goal with sales is to help and enable companies to grow. He seeks to build long-term relationships instead of making a quick sale and is most motivated by the creation of sustainable success for clients.

Mинало събитие

дата

Дата:

15 Sep 2020

дата

Начален час:

19:00

Времетраене

Времетраене:

60 min

Лектор

Лектор:

Krisztian Palfy

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