The Inbounds, vol. 4: Building relationships on LinkedIn. Brynne Tillman from Social Sales Link

LinkedIn is the #1 social channel B2B companies use to distribute content, discuss professional topics and broaden their circle of professional acquaintances. According to HubSpot, LinkedIn is the most powerful tool for B2B lead generation, outperforming Twitter and Facebook nearly 3 times. In fact, LinkedIn is the most popular platform that directly leads to new business opportunities, which makes it the most effective social network for selling.

Relationships are the lifeblood of B2B businesses, and LinkedIn is the premier platform for B2B businesses to build those relationships (a process known as social selling). In LinkedIn this refers to using the platform to find, connect and hold a conversation with leads and prospects in hopes of driving sales.

Here is some statistics about social selling:
•    78% of salespeople engaged in social selling are outselling their peers who aren't. 
•    Social sellers are 51% more likely to achieve sales quotas.

In the webinar we will discuss how business development professionals grow their business by leveraging the power of LinkedIn for social selling to start more sales conversations. We will take a look at successful examples of how big companies like Hewlett Packard Enterprise, IBM and Experian exploit LinkedIn for professional growth and development.

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Guest speaker: Brynne Tillman, LinkedIn Whisperer & CEO, Social Sales Link

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

Moderator: George Stoyanov, B2B Sales Manager, Limacon

George is a HubSpot certified B2B sales expert. In his daily work he deals with the creation, implementation and optimization of sales strategies for Bulgarian and foreign clients. Georgi conducts consultations and trainings of teams on the following topics: 

•    Modern sales approaches and methodologies
•    Digitalization & automation of sales processes
•    Building sales strategies
•    Digital tools for effective sales activities in Bulgaria and abroad
•    Sales & Marketing alignment techniques.

The Inbounds is the newest online event series of Limacon where we will discuss the latest trends in the world of sales and marketing. Once a month we will be inviting an exclusive guest – a guru in their field, and together with our community of marketing and sales geeks from around the world, we will go through a series of talks and discussions. 

We would be glad to have you as our audience in front of your devices in the safety of your homes or offices.

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