The Inbounds 4 with Brynne Tillman (Social Sales Link): Building relationships on LinkedIn

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The Inbounds is an online series, hosted by Limacon, that gathers HubSpot professionals from all around the world to discuss the cutting-edge trends in the fields of marketing, sales, and digitalization.

We decided to dedicate our 4th episode to LinkedIn - the #1 social channel for B2B companies to distribute content, discuss professional topics and broaden their circle of professional acquaintances. According to HubSpot, LinkedIn is the most powerful tool for B2B lead generation, outperforming Twitter and Facebook nearly 3 times. In fact, LinkedIn is the most popular platform that directly leads to new business opportunities, which makes it the most effective social network for selling.

Relationships are the lifeblood of B2B businesses, and LinkedIn is the premier platform for B2B businesses to build those relationships (a process known as social selling). In LinkedIn this refers to using the platform to find, connect and hold a conversation with leads and prospects in hopes of driving sales.

And who is better at this topic than the LinkedIn whisperer herself - Brynne Tillman?

Read more: Expert Brynne Tillman on How to Build Relationships on LinkedIn

Brynne Tillman

CEO of Social Sales Link

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

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