The Inbounds, vol. 3: Exploring marketing & sales automation: From beginner to advanced

The Inbounds, vol. 3: Exploring marketing & sales automation: From beginner to advanced

Marketing & sales automation is all about using software in addition to a strong strategy to automate a series of activities. A growing number of companies start automating repetitive tasks, such as email marketing campaigns, ads management, social media posting, internal operations, not just for the sake of efficiency, but to provide a highly personalized experience for their customers. The science behind automation thorough workflows makes these tasks easier.

“Creating an effective automation strategy is like growing a garden. You need fertile soil, ripe for growth. You need seeds to sow. And you need water and light to nurture those seeds into a lush, blooming plant. With good marketing & sales automation, it's easier to nurture leads (the seedlings) well enough to produce paying customers (a lush, full-grown plant).’’ (HubSpot)

This webinar will cover the marketing, sales and service workflows every portal needs to have and the principals behind developing your automation strategy. These are the bread and butter of automation and cover those essentials that you shouldn't go without. We will also look at a few examples of workflows that have stretched the functionality of HubSpot, the workflows tool and the imagination to creatively solve some more complex problems using automation. 


Join us and discover some awesome tips from a HubSpot Certified Trainer on getting the most out of the automation tool in HubSpot. You’ll learn all the basics of automation processes as well as some advanced techniques by a professional with 5+ years of experience in automation.

About our special guest speaker: Nicole Sengers from Spitfire Inbound

Nicole is not only a Principal Inbound Marketing Strategist at Spitfire Inbound, she’s also one of the only HubSpot Certified Trainers in South Africa. She's also studying for her BSc Biochemistry & Microbiology. She loves the trackability of inbound marketing and the fast-paced world it’s growing in. One of identical triplets, Nicole loves a good series and is always looking for a great recipe.

Moderator: George Stoyanov

George is a certified HubSpot expert. In his daily work he deals with the construction, implementation and optimization of trade strategies for Bulgarian and foreign clients. Conducts consultations and training of teams in their work with HubSpot as a system for managing the most important business processes for marketing, sales and customer relationships.

The Inbounds is the newest online event series of Limacon where we will discuss the latest trends in the world of sales and marketing. Once a month we will be inviting an exclusive guest – a guru in their field, and together with our community of marketing and sales geeks from around the world, we will go through a series of talks and discussions. 

Our guests will be mainly professionals working actively with HubSpot or operating in the field of inbound sales and marketing. For our first edition in May we had the pleasure of speaking with Kyle Jepson about the frictionless selling framework. Last month our guest was the lovely Tiphaine Amblard talking about why buyer personas are important for business and how to create them.

We would be glad to have you as our audience in front of your devices in the safety of your homes or offices. 


Mинало събитие



25 Jun 2020


Начален час:




60 min



Nicole Sengers

Абонирай се

Абонирай се за имейли (без спам) с новостите от света на маркетинга и продажбите, с полезни статии от събития и с дати за следващите ни обучения.