The Inbounds 2 with Tiphaine Amblard (HubSpot): How to Create the Best Buyer Personas

The Inbounds 2 with Tiphaine Amblard (HubSpot): How to Create the Best Buyer Personas

The Inbounds is an online series, hosted by Limacon, that gathers HubSpot professionals from all around the world to discuss the cutting-edge trends in the fields of marketing, sales, and digitalization. Even though you missed this episode, you can watch it on YouTube:

Buyer personas are a semi-fictional representation of your ideal buyers based on data, interviews, and some educated guesses. Personas help us all - in marketing, sales, product, and services - to internalize the ideal customer we're trying to attract, and relate to them as real humans. Having a deep understanding of your buyer personas is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. If you want your company to grow better, you need detailed knowledge about your ideal customer. 

We asked Tiphaine Amblard, Inbound Professor at HubSpot, to walk you through creating the perfect buyer personas for your organization, so you can target the right customers the right way and add more value to them.

Read more: Why Buyer Personas are Important for Business and How to Create Them


Tiphaine Amblard

Tiphaine Amblard

Inbound Professor at HubSpot

Tiphaine Amblard is a French Inbound Professor at HubSpot, based in Berlin, with a strong sales background.

Her main goals are to help French speaking people grow and develop, as well as discover new places in the world, new people and local cuisine. She is passionate about education and tech.

Mинало събитие



12 May 2020


Начален час:




90 min



Tiphaine Amblard

Абонирай се

Абонирай се за имейли (без спам) с новостите от света на маркетинга и продажбите, с полезни статии от събития и с дати за следващите ни обучения.