The Inbounds, vol. 1: Frictionless sales. Guest Speaker: Kyle Jepson from HubSpot

The Inbounds, vol. 1: Frictionless sales with Kyle Jepson

The way we buy has changed. Now more than ever before, it’s not what you sell that matters, it’s how you sell it – and businesses with the least amount of friction win.
Frictionless Selling is a way of rethinking sales to effectively reduce friction and create more convenient experiences for both buyers and sellers.

What is Frictionless Selling?

Think of your business as a flywheel. The faster it spins, the faster you'll grow – and there are two things you can do to make your flywheel spin faster.

First, you can add force: Hire more reps, invest more in marketing, and pressure teams to increase their throughput.
Another way to get that flywheel spinning faster: Reduce friction. Enable your reps to work more efficiently, align your sales motion with buyer expectations, and transform your sales team through a culture of constant learning and iteration.

This is what Frictionless Selling is all about. 

In this webinar you will learn how to use the frictionless selling framework so that your team can spend more time selling. In addition, you will discover how to align your team with your target buyer and how to transform your team through a culture of learning.

About our special guest speaker: Kyle Jepson, HubSpot

Kyle Jepson is the Inbound Sales Professor at HubSpot – one of the leading CRM, sales and marketing platforms in the world. Having a mission to transform the way businesses sell, he is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. Kyle is in love with writing and playing his saxophone. He is the father of three (soon to be four!) children, the lucky husband of an equally lucky woman, and aspires to be the author of large number of paperback novels.

Moderator: Ivan Bondokov, Limacon

Ivan Bondokov is one of the founders of Limacon, which is the first service provider of HubSpot for Bulgaria. Limacon helps companies in Bulgaria and abroad build and manage successful marketing strategies, digitize their business processes and increase and optimize their sales activities. For the past several years Ivan has successfully completed over 40 projects for sales processes implementation and optimization and has helped companies increase their sales with up to 40%.




'The Inbounds' is the newest online event series of Limacon where we will discuss the latest trends in the world of sales and marketing.  Once a month we will be inviting an exclusive guest – a guru in their field, and together with our community of marketing and sales geeks from around the world, we will go through a series of talks and discussions. Our guests will be mainly professionals working actively with HubSpot or operating in the field of inbound sales and marketing. Stay tuned! 

We would be glad to have you as our audience in front of your devices in the safety of your homes. 

Mинало събитие



07 Apr 2020


Начален час:




90 min



Kyle Jepson

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